In the age of clicks and scrolls, offline marketing might seem outdated — but for many businesses, it’s becoming a secret weapon. Events, pop-ups, print, local activations, and personal networking are seeing a comeback as people crave authentic, real-life connection.
This session focuses on how to blend offline marketing with digital to drive stronger brand engagement and customer loyalty.
Key topics:
- What’s working now in physical marketing: creative guerrilla tactics, live activations, and experiential branding.
- How to integrate offline moments into your digital funnel.
- Building word-of-mouth and community presence that scales organically.
Speakers will include founders of product-based and service-based businesses who’ve grown fast using street-level strategy: from QR-coded flyers to micro-events and local partnerships.
We’ll run a “Real-World Campaign Hackathon” where attendees brainstorm a physical campaign idea for their business — and get feedback from peers and marketing experts.
Attendees will walk away with a Field Marketing Action Plan, plus templates for signage, activation invites, and local outreach scripts.
This is a refreshing, practical session for founders who want to stand out in a noisy online world — and connect with customers in ways that truly matter.
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